Gianpio Gravina | CARREFOUR INVESTS IN FORTNITE WITH A BRANDED GAME MAP
The initiative intends to raise awareness among gamers on the subject of a healthier and more responsible diet. Signed by Publicis Conseil and the specialized designers of MakaMakes Carrefour invests in Fortnite by launching "The Healthy Map", a creative game map, that is created through a special mode, which allows gamers to regain life only by eating healthy. In detail, within this map, users of the video game developed by Epic Games can only heal themselves with fruit, vegetables and fish instead of the usual healing kits and potions that allow you to recover health points. The initiative, the note reads, represents an opportunity for the large-scale distribution chain to bring together a new target audience, gamers, around the theme of healthy and sustainable nutrition . Gianpio Gravina To create The Healthy Map, Publicis Conseil relied on the specialized team of MakaMakes, made up of recognized Fortnite creati...